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Delve into our collected insights, lessons learned, and curiosities sparked on the frontline of product development.
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Pitfalls in product discovery

Diving into product discovery is like embarking on a wild ride—thrilling, unpredictable, and packed with potential potholes that can send your whole project off the rails.

Speaking from the trenches of launching more than a handful of zero-to-one SaaS products, I've seen firsthand how easy it is to trip up during this critical phase. We're talking about everything from losing sight of what your customers actually want to getting too caught up in the tech and missing the forest for the trees. So, let's cut through the noise and get real about the pitfalls in product discovery, drawing on some hard-earned lessons to keep your journey smooth and your products impactful.

Diving into product discovery is like embarking on a wild ride—thrilling, unpredictable, and packed with potential potholes that can send your whole project off the rails.

Speaking from the trenches of launching more than a handful of zero-to-one SaaS products, I've seen firsthand how easy it is to trip up during this critical phase. We're talking about everything from losing sight of what your customers actually want to getting too caught up in the tech and missing the forest for the trees. So, let's cut through the noise and get real about the pitfalls in product discovery, drawing on some hard-earned lessons to keep your journey smooth and your products impactful.

Diving into product discovery is like embarking on a wild ride—thrilling, unpredictable, and packed with potential potholes that can send your whole project off the rails.

Speaking from the trenches of launching more than a handful of zero-to-one SaaS products, I've seen firsthand how easy it is to trip up during this critical phase. We're talking about everything from losing sight of what your customers actually want to getting too caught up in the tech and missing the forest for the trees. So, let's cut through the noise and get real about the pitfalls in product discovery, drawing on some hard-earned lessons to keep your journey smooth and your products impactful.

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