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Diving into product discovery is like embarking on a wild ride—thrilling, unpredictable, and packed with potential potholes that can send your whole project off the rails. Speaking from the trenches of launching more than a handful of zero-to-one SaaS products, I've seen firsthand how easy it is to trip up during this critical phase.

We're talking about everything from losing sight of what your customers actually want to getting too caught up in the tech and missing the forest for the trees. So, let's cut through the noise and get real about the pitfalls in product discovery, drawing on some hard-earned lessons to keep your journey smooth and your products impactful.

1. Introduction to Cybersecurity Incubation: The strategy aims to launch a cybersecurity incubator inspired by successful models focusing on dual-use technologies, active investment, and leveraging networks to support early-stage ventures in cybersecurity, enterprise software, and robotics.